Kwilizwe elikhawulezayo lemveliso ye-cosmetic, ukubaluleka kokuhanjiswa kwexesha elifanelekileyo kunye nomgangatho ongacacanga awunakuba ngaphezulu. E-Sinaekato Inkampani, umenzi ophambili ophambili ukusukela kwiminyaka yoo-1990, sizingcwaba ngokuzibophelela kokugqwesa kuzo zombini ezi ndawo. Kutshanje, siphumeze isiganeko esibalulekileyo ngokuhambisa ngempumelelo umxube we-2000l ye-Artical 2000l ukuya ePakistan, oqinisa ukuzinikezela kwethu ukuze afezekise iimfuno zabathengi bethu behlabathi.
Uhambo loMxube lwethu lwe-2000 lwaqala ngokuqonda okuqinisekileyo kweemfuno ezithile zomthengi wethu ePakistan. Njengenkampani ebekumphambili woomatshini bokwenza umatshini abangaphezulu kweminyaka engamashumi amathathu, siyaqonda ukuba umthengi ngamnye uneemfuno ezizodwa ekufuneka zilungisiwe. Iqela lethu leenjineli kunye nabaqulunqi basebenze ngokusondeleyo nomthengi ukuba baqinisekise ukuba umxube awuyi kufezekisa iimfuno zabo zokuvelisa kodwa unamathela kwimigangatho ephezulu kunye nokhuseleko.
Enye yezona zinto ziphambili ezityelwe nguSinaekato ngaphandle kolunye uvelwano kukukuzibophelela kwethu ngokungagungqiyo ukuhambisa ngexesha. Kwimeko yokukhuthazeka kwimveliso ye-cosmetic yemveliso, ukulibaziseka kunokukhokelela kwilahleko yemali ebalulekileyo kunye namathuba aphoswayo. Ke ngoko, samiliselwa isicwangciso esiliqili sokulawulwa kweprojekthi yokuqinisekisa ukuba yonke inkalo yenkqubo yokwenziwa kunye nenkqubo yokuthumela yabulawa ngokungagungqiyo. Ukusuka ekufumaneni izixhobo ezikumgangatho ophezulu wokuqhuba iitsheki zolawulo oluphambili, asishiyanga litye elinganyangekiyo kwimfuno yethu yokuhambisa umxube wama-2000l kwishedyuli.
Njengoko umxube wawulungiselelwe ukuthunyelwa, iqela lethu laqhuba uhlolo lokugqibela lokuqinisekisa ukuba lahlangabezana nazo zonke iinkcazo kunye nemigangatho esemgangathweni. Eli nyathelo libalulekile, njengoko liqinisekisa ukuba abaxumi bethu bafumana oomatshini abangasebenziyo kuphela kodwa bathembekile kwaye bomelele. ESinaekato, siyaqonda ukuba igama lethu lakhiwe kumgangatho weemveliso zethu, kwaye sithatha olu luxanduva.
Izinto zokuhambisa iqhekeza elikhulu lomatshini njengomxube we-2000l kwiPakistan efuna ukucwangciswa ngononophelo kunye nokulungelelaniswa. Iqela lethu lezinto ezisebenza ngenkuthalo ukulungiselela ukulungiselela ukuthutha okukhuselekileyo nangokuhamba kwexesha, ukuqinisekisa ukuba umxube uza kufika kwindawo aya kuyo ngaphandle kwemicimbi. Sahlulelana neenkampani ezithembakeleyo zokuhambisa esabelana ngokuzibophelela kwethu emgangathweni kunye nokuthembeka, ukwandisa amandla ethu okuhambisa ngexesha.
Ukufika kwakhe ePakistan, abameli bendawo yethu babekhona ukuncedisa kufakelo kunye nokugunyazisa umxube. Le ntlanzi-yendlela engakhange iqinisekise kuphela ukuba oomatshini bamiselwa ngokuchanekileyo kodwa bakwabonelela ngabathengi bethu ngokuzithemba ukuba banokuxhomekeka kuthi ngenkxaso eqhubekayo. Siyakholelwa ukuba ubudlelwane bethu nabathengi baqala ngaphaya kwentengiso yokuqala; Sizimisele ukuba liqabane kwimpumelelo yabo.
Ukuqukumbela, ukuhanjiswa ngempumelelo kwe-2000l Umxube we-Pakistan yiTestamente e-Inaekato ukuba anikezele ngexesha ngelixa eqinisekisa umgangatho. Njengoko siqhubeka nokwandisa inyawo lethu lehlabathi, sihlala sigxile kwixabiso lethu eliphambili lokugqwesa, ukuthembeka, kunye nolwaneliseko lwabathengi. Ngaphezulu kweminyaka engamashumi amathathu kumava omatshini we-cosmetic yomatshini, siyavuya ukuqhubeka nokubonelela ngezisombululo ezinobuchule ezixhobisa abathengi bethu ukuze baphumelele kwiimarike zabo. ESinaekato, asingabo abavelisi nje; Singamaqabane eqhubekayo.
IXESHA LOKUQALA: UJAN-03-2025
