Kumzi-mveliso we-cosmetics eguqukayo, isidingo seemveliso ezisemgangathweni kunye nemigca efanelekileyo yemveliso yexabiso. Umdlali okhokelayo kule ntsimi yi-Sinayakato, umvelisi owaziwayo woomatshini abaziintshukumo abathengi basebenze abathengi babo ukusukela ngo-1990s. Ngamashumi eminyaka yamava, i-Sinaekato ibe yinkokeli ekuvelisweni kwezinto ezisisiseko zevenkile, inika izisombululo ezinobuchule ezihlangabezana neemfuno ezahlukeneyo zentengiso.
Enye yeendawo eziphambili ekugxilwe kuzo ze-Sinaekato kukuveliswa kweemveliso zonyango. Inkampani ibonelela ngomgca wemveliso yobugcisa we-Art, i-outtions, kunye neemveliso zonyango ezenzelwe ukuba zihlangabezane nemigangatho engqongqo yomzi-mveliso we-cosmetics. Intambo yokuvelisa ixhotywe ngetekhnoloji ephambili ukuqinisekisa umgangatho ongaguqukiyo kunye nokusebenza kakuhle kweemveliso zonyango. Ukusuka kwii-mourigitizers kwiiSerus, oomatshini bakaSinaekato ukuba benze abavelisi abavelisi beemveliso zonyango ezilungele iintlobo ezahlukeneyo zolusu kunye neenkxalabo. Ukuchaneka nokunyaniseka kwezixhobo ezingaphuhli nje umgangatho wemveliso, kodwa kwakhona kulungelelanise inkampani ukuba ihlawule ngokufanelekileyo iimfuno zabathengi.
Ukongeza kwi-Skercare, i-Sinaekato ikhethekileyo kwiimveliso zokuhlamba iiyure, kubandakanya i-shampoos, ii-shopitiors, kunye nemifuno yomzimba. Imigca yokuhlamba i-windows ihlawulwe ukujongana noluhlu olubanzi lweefomu, ukuvumela abavelisi ukuba bavelise yonke into evela kubahlaseli abagulayo ukuze bamone, banyibilikisi. Ukutshintsha kokuqalisa kubalulekile kwimarike apho ukhetho lwabathengi luhlala luguquka rhoqo. Ngoomatshini bakaSinaekato, iinkampani zinokulungelelanisa ngokulula iinkqubo zabo zemveliso zokwenza iimveliso ezinobuchule eziza kufikelela kubaphulaphuli babo ekujolise kuzo. Ukwazi ukuvelisa ngokufanelekileyo iimveliso ezikumgangatho ophezulu wokuhlamba i-deight ayiphumi nje igama lenkampani, kodwa liphucula ukwaneliseka kwabathengi.
Ukongeza, i-Sinaekato inebhongo yokunikezela ngoluhlu lwemveliso kwimveliso yeziqholo. Ubugcisa bokwenza iziqholo yinkqubo ebuthathaka efuna ukuchaneka nobuchule. Oomatshini bakaSinaekato yenzelwe ukwenza lula amanyathelo antsonkothileyo kwimveliso yeziqholo, ukusuka kwi-oyile ebalulekileyo kwi-bolet yemveliso yokugqibela. Lo mgca wenza ukuba abavelisi benze i-qubrances eyahlukileyo kunye nokuthintela amathuba okubambisa uluhlu olubanzi lwabathengi. Njengoko iziqholo ze-niche kunye ne-artisanal zikhula ngokuthandwa, ukuba zomatshini-womatshini we-Ar-Artional zibalulekile kwiinkampani ezifuna ukuma kwimarike yokhuphiswano.
Ukuzibophelela kukaSinaekato kumgangatho kunye nezinto ezintsha kubonakala kuzo zonke iinkalo zomsebenzi wayo. Inkampani ayiboneleli kuphela oomatshini bokusika, kodwa ikwanika inkxaso ebanzi kubathengi bayo. Ukubonisana kuqala kwisondlo eqhubekayo, i-Sinaekato iqinisekisa abathengi bayo izibonelelo ekufuneka ziphumelele kumashishini e-cosmetics. Ukuzahlulela kwinkonzo yabathengi kuye kwanenkampani inkampani isiseko somthengi esinyanisekileyo kunye negama lokugqwesa.
Ngamafutshane, i-Sinaekato yintsika yoshishino lwemveliso yoomatshini. Ngogxininiso ekunikezeleni isikhumba esikumgangatho ophezulu, ukuhlamba iiyure eziphezulu, kunye nemigca yemveliso yeziqholo, inkampani ibeendawo njengelinye iqabane elithenjiweyo kumashishini ajonge ukunyusa amandla abo emveliso. Njengoko imakethi ye-cosmetics iyakhula kwaye ivele, i-Sinaekato isezimisele ukubonelela ngezisombululo ezinobume ezihlangabezana neemfuno zabavelisi kunye nabathengi. Enoba uyaluqalisa okanye ugqatso olumiselweyo, ubuchule bukaSinaekato kwaye bolunye oomatshini abaphambili banokukunceda uhambe ubunzulu beemveliso ze-cosmetics kwaye uhambise iimveliso ezizodwa kwintengiso.
IXESHA LOKUQALA: FEB-19 ukuya ku-1525
